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Welcome to Resignation Letter Radio! The podcast for high-achieving women who are done with performing to earn more, done with proving themselves to make more, and done holding onto a title at the cost of their freedom. I’m Rebecca Muriuki, ex-Corporate director, Wealth Recalibration Guide, and woman who walked away from the title to find something way more powerful: Herself. This is the audio corner for the woman who wants to take back the power she outsourced to a corporate title and create wea.th that allows her to leave her 9-5 and go on a journey of self rediscovery. This is for the woman who has had the inner whisper that there’s more to wealth, worth, and identity than another job title. Each episode is a voice note from my soul to yours. No scripts, no formulas. Just the truth about walking away, rebuilding your frequency, and becoming the kind of woman who never needs to be chosen again. Welcome to the rebellion.
Episodes
Thursday Nov 18, 2021
Thursday Nov 18, 2021
Facebook ads, funnels, and sales automation - oh my! Did you cringe at all those words? Think they sound too technical? Maybe you rolled your eyes, saying to yourself that Facebook ads are dead and not worth your time? Or perhaps you've invested in Facebook ads and felt let down.
Today, I'm bringing in a strategist to demystify these concepts and give practical steps to putting these in place for your business. I'm also thrilled to say that Facebook ads are still a highly effective way of generating quality leads in your business. Sure there is an investment that is required, but strategy and planning are key.
Katie Colella is a Facebook ad and sales funnel strategist. She has a degree in social media and is a number 1 Amazon best-selling author. Kaite is passionate about helping other female entrepreneurs set up a marketing strategy that works for their business and lifestyle. She loves the tech side and increasing visibility and growing your email list. If you are ready to pass your struggles from where you are to where you want to be, you don't want to miss this episode!
"It's a mix of getting that right image or video to the right audience, the correct headline, the right copy in front of that correct audience in terms of what their pain points are, and their obstacles are, and what they need a little bit of help with." - Katie Colella
Highlights include:
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About Katie, her journey, and what she's currently doing (4:48)
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Creating her version of location freedom (7:38)
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Systems she leans into to achieve this freedom (12:34)
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Is Facebook a magic wand or part of a bigger strategy? (17:00)
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Common mistakes with ad strategy (20:55)
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What conversion events are doing well (22:51)
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Facebook Reels?! (24:34)
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When is the best time to invest in marketing (25:28)
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Sales funnel first or focus on Facebook ad strategy (28:38)
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Tips to simplify the process (30:12)
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A lifetime supply of washing machine tables? (33:43)
Do you utilize a Facebook ads strategy? Or did this conversation inspire you to get started? I'd love to know! Come chat with me on Instagram or join my free Facebook Community.
Have you taken the Find Your Project Management Quiz? I would love it if you share it on Instagram, tag me, or send me a DM and let me know!
Thank you for tuning into my podcast. If you enjoyed the show, please be sure to follow, share with your business besties, and leave a review.
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For more on how to create the systems and structure that will finally give you the freedom in your business that you have always desired as you scale, join me in my free Facebook Group:
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